Fellowship for Performing Arts
Marketing and Communications Manager
Driving Philanthropic Growth for a Premier Christian Arts Organization
About Us:
Fellowship for Performing Arts (FPA) is a not-for profit Christian arts organization at the intersection of faith and art, renowned for excellence in
theatrical productions and films inspired by C.S. Lewis, the Bible, and other
literary and theological works. Founded by Max McLean in 1992, FPA is a
NYC-based theatrical and film production company that produces theatre
and film in NYC, across America, and internationally (www.fpatheatre.com).
From its inception, FPA’s mission has been to create art from a Christian
perspective that is excellent, imaginative and multi-layered. Working with
top producing, creative and marketing talent, FPA produces theatrical and
film works at the highest level of excellence and presents them in the
mainstream cultural marketplace.
FPA uniquely combines professional theatre, touring, and feature film
production from a Christian perspective for diverse audiences. FPA has 14 full and part-time employees plus dozens contracted employees related to their productions . Since 2020, the staff team has been geographically dispersed. A nine-member Board governs FPA with directors serving on three
committees: Governance, Finance, and Philanthropy. There are no FPA
advisory boards or councils.
FPA’s annual revenue received from all sources is projected to exceed $11
million in 2025, making this the largest distinctly Christian professional
theatre in the US. FPA’s primary revenue sources are contributions, ticket
and film sales, and streaming revenue. FPA has a board designated
endowment of approximately $10 million.
About the Position:
The Marketing & Communications Manager reports to the Managing Director and drives the creation, execution, and refinement of FPA’s marketing campaigns and creative assets across ticket sales, audience development, philanthropy, branding, and public relations. Working closely with the Director of Sales and Digital Marketing and the Director of Development and the Campus Initiative Manager, this role translates FPA’s artistic vision and mission priorities into compelling public-facing campaigns that move people to buy tickets, engage more deeply, give generously, and understand the larger purpose of FPA’s work.
This position is responsible for helping shape how Fellowship for Performing Arts is seen, heard, and experienced across every major audience touchpoint — from direct mail and eblasts to paid and organic social, web content, video, donor communications, and PR materials. The Marketing & Communications Manager must bring creative judgment, operational discipline, and a deep understanding of FPA’s mission to ensure that every campaign asset is clear, persuasive, visually strong, emotionally resonant, and effective.
Salary: $85,000 – $105,000 annually
Benefits: health, retirement, and other executive-level perks.
Location: Remote
Travel: FPA operates nationally with key activities in major cultural hubs. While we maintain significant engagements in regions such as New York and Southern California, candidates are not required to relocate and may work remotely but must be willing to travel as needed.
Responsibilities:
- Campaign Leadership & Audience Impact
- Work closely with the Director of Sales and Digital Marketing and the Director of Development and the Campus Initiative Manager to ensure campaign assets drive ticket revenue, philanthropic engagement, campus outreach, and audience growth.
- Drive the execution of integrated marketing campaigns across digital, print, video, social media, web, and direct response platforms that move audiences to attend, engage, support, and champion FPA’s work.
- Translate FPA’s artistic vision and mission priorities into compelling public-facing campaigns that deepen audience connection, strengthen institutional identity, and advance FPA’s mission.
- Help shape the audience experience from first encounter to long-term engagement by strengthening pathways to attendance, participation, philanthropy, and ongoing connection with FPA’s work.
- Evaluate audience response and campaign performance to refine messaging, strengthen engagement, improve conversion, and expand the reach and impact of FPA’s work.
- Identify emerging audience trends, marketing opportunities, and evolving digital platforms that may strengthen FPA’s audience reach and engagement.
- Creative Leadership & Brand Expression
- Lead the creation and execution of marketing assets and audience-facing content that reflect the artistic excellence, emotional resonance, and spiritual seriousness of FPA’s work.
- Help shape how Fellowship for Performing Arts is visually, emotionally, and publicly experienced across productions, donor initiatives, institutional communications, media, and audience engagement campaigns.
- Ensure that FPA’s brand voice, visual identity, messaging, and storytelling remain clear, compelling, distinctive, and missionally aligned across all platforms.
- Collaborate with designers, photographers, videographers, editors, writers, agencies, and creative partners to produce marketing campaigns and creative assets that elevate FPA’s productions and institutional presence.
- Conceive and help produce trailers, promotional videos, testimony-driven content, donor communications, story-centered campaigns, and other creative assets that deepen audience engagement and strengthen connection to FPA’s mission.
- Help develop campaigns and audience experiences that communicate not only what FPA produces, but why the work matters culturally, artistically, and spiritually.
- Digital Platforms & Audience Engagement
- Oversee the development and refinement of audience-facing digital content across email, social media, websites, digital advertising, and related communication platforms.
- Help strengthen FPA’s digital presence by ensuring that online platforms remain visually strong, strategically aligned, current, engaging, and conversion-oriented.
- Evaluate and improve the effectiveness of FPA’s digital audience journey, including engagement pathways, conversion points, patron experience, and audience responsiveness across platforms.
- Support audience growth and engagement through thoughtful use of digital communications, organic and paid social media, SEO, audience segmentation, and emerging digital marketing tools.
- Operational Execution & Campaign Management
- Manage campaign timelines, production schedules, deliverables, and marketing workflows to ensure timely and effective campaign execution.
- Coordinate communication and collaboration among internal teams, creative vendors, marketing partners, venues, and external collaborators.
- Organize and maintain marketing assets, campaign archives, creative files, and audience-facing content libraries.
- Track campaign metrics and prepare reporting summaries that help leadership evaluate and strengthen audience engagement, campaign effectiveness, and marketing performance.
- Willingness to travel periodically to capture and development of promotional and audience-facing content as well as in support of donor events, audience engagement efforts.
Qualifications:
- Demonstrated ability to develop compelling marketing campaigns and audience-facing communications that drive engagement and measurable response.
- Strong creative judgment and understanding of storytelling, audience psychology, visual communication, and brand development.
- Experience managing multi-channel marketing campaigns across digital, print, video, web, email, and social platforms.
- Strong organizational and project management skills with the ability to manage multiple campaigns and deadlines simultaneously.
- Ability to balance creative excellence with operational discipline and measurable performance objectives.
- Strong written and verbal communication skills.
- Experience working collaboratively with designers, writers, videographers, agencies, and external creative partners.
- Alignment with the mission, values, and artistic vision of Fellowship for Performing Arts.
- Appreciation for theatre, film, storytelling, and the role of the arts in shaping culture and engaging audiences.
