Content Creation & Visual Storytelling
- Capture, edit, and produce high-quality photography and videography content that reflects the artist’s brand, style, and voice.
- Design visually compelling graphics and promotional materials for social media, merchandise, and digital campaigns.
- Maintain a cohesive and aesthetically pleasing social media feed that aligns with the artist’s image and country music branding.
- Stay ahead of trends in photography, videography, and digital content to keep the artist’s brand fresh and engaging.
Social Media Management
- Develop and execute a content calendar with a mix of promotional, personal, and interactive content.
- Plan and schedule daily posts, reels, and stories across Instagram, Facebook, TikTok, YouTube, X (Twitter), and Threads.
- Monitor conversations and trends in the country music scene to create relevant, timely content.
- Work closely with the artist and management team to align content with upcoming releases, tours, and brand partnerships.
Marketing & Growth Strategy
- Use SEO and data analytics to optimize content performance and increase engagement and reach.
- Run and analyze paid ad campaigns on Facebook, Instagram, and YouTube to boost engagement and ticket sales.
- Develop strategies to grow followers, fan engagement, and brand awareness while staying authentic to the artist’s voice.
- Collaborate with record labels, PR teams, and brand partners on promotional campaigns and content rollouts.
Live Event & Tour Content
- Travel as needed to capture live concert footage, behind-the-scenes content, and meet-and-greet moments.
- Edit and deliver same-day or next-day content for social media during tours, award shows, and special appearances.
- Document in-studio recording sessions, songwriting processes, and daily life for fans to engage with the artist’s journey.
Trend Awareness & Innovation
- Stay up to date with emerging social media trends, platform updates, and viral content strategies.
- Implement innovative storytelling methods, such as interactive polls, behind-the-scenes clips, and exclusive fan experiences.
- Leverage influencer collaborations and partnerships to expand reach and credibility.