Head of Sales
About Bell SPI
Founded in 1991, SPI is a certified M/WBE (Women-owned Business), SBE and DBE company headquartered in Denver, Colorado
For over 30 years, we have pursued excellence, higher standards, and a positive customer experience in every painting project we undertake.
Gina Koert serves as President of Bell SPI, with a strong foundation in the industry and dedicated team, she oversees the daily flow of the operations team and leads the strategic direction of the company. Gina is was an advisor for Finish Robotics, a company using proprietary artificial intelligence (AI) technology to automate the application of coatings for commercial buildings.
She was the 2019-21 Chairman of the Board for PCA (Painting Contractors Association) after several years on the board, participates in the Commercial Painting Industry Association (CPIA) and Women in Painting. Gina’s client-focused approach has contributed to the company’s sustained growth and success. Her dedication to quality and excellence has been acknowledged through industry recognition.
As a commercial painting and property services contractor, SPI’s commitment to service and quality remains at the core of our identity. Our extensive experience has honed our skills and established us as a trusted partner for projects of all sizes. We take pride in transforming spaces, enhancing aesthetics, and protecting property assets with our painting solutions.
Bell Group, one of the largest service and maintenance contractors in the UK, with over 35 year experience has the agility to contribute to each client’s needs, resulting in successfully working with a 92% client retention. We differentiate ourselves from our competitors by creating a positive and long-lasting ‘customer experience’. When you choose Bell SPI, you’re not just selecting a contractor; you’re choosing a legacy of excellence built over three decades and holding ourselves to the highest standard with a collaborative approach, and ethics.
About the Position:
The Sales Manager is responsible for driving new business growth by identifying and developing opportunities in direct-to-owner markets for Painting, Flooring, Finishing, etc. Knowledge of design, finishes, etc. a plus. This role involves leading outbound sales strategies, nurturing client relationships (existing and new leads), and generating revenue growth in alignment with company objectives. Must know and work within Hubspot.
Reporting To:
President, Vice President and Marketing Leadership
Market Locations:
Colorado and Wyoming markets (Denver Metro, Northern Colorado, Colorado Springs, Cheyenne), with some remote work options can be discussed and agreed to. IN-field meetings is expected.
Compensation & Performance:
Base salary with commission and bonus opportunities based on leads generated, appointments set, and closed deals.
Additional incentives for exceeding monthly or quarterly targets.
Tools and marketing support budget provided.
Position Type: Full-Time
Benefits: Health Insurance, Vision, Dental, Paid time off, 401K
Responsibilities:
- Identify and develop $2.5-$4 million+ in new business opportunities annually across segments including commercial repaints, property management, maintenance contracts, and industrial repaints.
- Generate at least 220 new qualified contacts per year (approximately 19 per month) through proactive outreach and networking.
- Set and manage weekly activity goals, including scheduling at least 10 qualified appointments and discovering short- and long-term opportunities.
- Oversee outbound calling efforts, ensuring 50–100 calls per day, effective CRM updates, and strong follow-up practices.
- Collaborate with estimating and operational teams to support lead conversion and successful project delivery.
- Help develop and execute marketing and outreach strategies, leveraging tools such as social media, PPC campaigns, and industry events.
- Track and report performance metrics, including call volumes, leads, conversion rates, and revenue generated.
- Maintain and strengthen relationships with existing clients to uncover additional opportunities and promote repeat business.
- Participate in some networking events, industry organizations (BOMA, IFMA, SMPS) to generate leads and build brand awareness.
- Provide regular updates to company leadership on sales performance and market opportunities.
- Develop and help implement maintenance program offerings and related sales strategies.
Requirements:
- Proven experience in outbound sales, business development, or similar roles, ideally in service-based or construction-related industries.
- Strong communication, negotiation, and relationship-building skills.
- Highly self-motivated, resilient, and goal-oriented.
- Proficiency with CRM systems and digital marketing tools.
- Ability to manage high activity volumes and meet ambitious targets.
- Strong time management and organizational skills.
- Experience in developing both new business and managing accounts.
- Ability to collaborate with diverse internal teams including estimating, marketing, and operations.
- Experience selling services to property managers, owners, and developers is preferred.
- Business, sales, or marketing-related education is beneficial but not required.
Additional Expectations:
- Maintain professional appearance and represent the company brand positively at all times.
- Adhere to high ethical standards and promote a culture of integrity and accountability.
- Act as a team player by providing consistent support to colleagues and contributing to overall company growth.